Tone tip: Sound confident and natural, not salesy. You are calling FOR the owner, not to sell TO the gatekeeper. Smile while you talk — it comes through in your voice.
A
Opening Line
"Hi, this is [Your Name] with Melleka Marketing — could you connect me with the owner or the person who handles your marketing?"
B
If They Ask "What Is This About?"
"Sure! We specialize in helping med spas get more bookings through digital advertising — I just wanted to share something that's been working really well for practices in [City]. Is the owner available for just 2 minutes?"
✅ Connected to Owner/DM
Move to Step 3 — the Opening Pitch
❌ Not Available / Come Back
Ask: "Of course — what is the best time to reach them directly? And could I get their name?" Log callback and use Step 7 to log disposition.
3
Step 3
The Opening Pitch (30 Seconds)
⏱
Goal: Hook them in 30 seconds. Do NOT pitch services yet. Your ONLY goal right now is to earn 5 more minutes of their time.
"Hey there, my name is [Your Name] — I'm calling from Melleka Marketing. We work exclusively with med spas and aesthetic clinics, and we help them get more booked appointments through Google and Meta advertising.
The reason I'm calling [Spa Name] specifically is we've been getting some really strong results for med spas in [City] — one of our clients went from about 20 new patient bookings a month to over 80 in just 90 days.
I don't want to take too much of your time — I just had a few quick questions to see if what we're doing could be a fit for you. Do you have literally 3 minutes?"
If they say "I'm busy / Not interested right now"
"Totally get it — I promise this will be worth 3 minutes. We only work with a limited number of med spas per market and I wanted to reach out to [Spa Name] first. If after 3 minutes it does not make sense, I will never bother you again."
4
Step 4
Discovery Questions
🎯
Listen more than you talk. Check off each question as you go. Their answers are your selling ammunition — come back to their pain points in Step 5.
✓
"How are you currently getting new patients?"
Listen for: word of mouth, social media, old SEO, nothing structured
✓
"What is your busiest service right now?"
Listen for: Botox, fillers, body contouring — this becomes your ad angle
✓
"Are you running any paid ads right now — Google or Meta?"
Listen for: running ads but not seeing results, tried it before and stopped, never tried
✓
"What does a new patient mean to your business in terms of value?"
Listen for: LTV (e.g. $500-$2000+/patient). This anchors your ROI story.
✓
"If you could wave a magic wand, what would your new patient flow look like 90 days from now?"
Listen for: specific number goals, consistent bookings, less slow seasons
Discovery Notes
5
Step 5
The Value Pitch
💰
Personalize this. Replace the brackets with THEIR specific answers from Step 4. The more tailored, the more it lands.
"So based on what you told me — [mirror their pain point, e.g. 'you're mostly relying on word of mouth and want something more predictable'] — that is exactly the problem we solve.
What we do at Melleka Marketing is run targeted Google and Meta ad campaigns built specifically for med spas. We handle everything — the ads, the creatives, the landing pages, the follow-up automation — so you do not have to think about it.
For [Spa Name], we would focus on your highest-value services — [their busiest service] — and build campaigns designed to drive booked appointments, not just clicks.
Our med spa clients typically see their first new bookings within the first 2 weeks, and within 90 days most are seeing 3 to 5x their ad spend back in new patient revenue."
The ROI Anchor (use their LTV)
"If a new patient is worth [their LTV, e.g. $800] to your practice over time, and we bring in even 20 new patients in your first month — that is [20 x $800 = $16,000] in new patient value from an ad spend that typically starts around $1,500 to $2,000. The math usually makes sense pretty quickly."
🛡 Objections at This Stage
😤"We already tried ads and they didn't work"
▼
"I hear that a lot — and usually when ads don't work for a med spa it comes down to 3 things: wrong targeting, generic creatives, or sending traffic to a website instead of a dedicated landing page. We specialize specifically in med spas, so our campaigns are built differently from day one. Can I ask — who ran them before and what were they spending?"
💸"What does it cost?"
▼
"Great question — and I want to be upfront with you. Our management starts at $1,500/month, and ad spend is separate — we typically recommend $1,500 to $3,000/month in ad budget to start. Before we get into numbers, I want to make sure this is even a fit — can I ask you a couple more questions first?"
🤔"I need to think about it"
▼
"Of course — this is a real investment and I respect that. What specifically are you thinking about? Is it the timing, the budget, or wanting to learn more? I ask because I want to make sure I give you the right info to make that decision."
🔒"We're locked into a contract with another agency"
▼
"No problem at all — I would never ask you to break a contract. When does that end? I'd love to stay in touch and reach back out closer to that date so you have options. Would that be okay?"
6
Step 6
The Close — Book the Discovery Call
📅
The goal is ONE thing: Get them to agree to a 30-minute discovery call on Zoom. That is the only close you need right now.
"It sounds like there is definitely something here worth exploring. What I would love to do is set up a quick 30-minute call with our strategy team — no obligation, no pressure. We will do a free analysis of your current online presence, show you exactly what your competitors are doing in ads, and put together a custom game plan for [Spa Name].
Are you free this week or early next week? I can grab you a slot."
✅ They Say Yes
Book the call — send a calendar link or use your scheduler. Confirm their email and phone. Log as "Demo Booked" in disposition.
🤔 Not Sure / Needs to Check
"No problem — can I get your email and send you our med spa case study and a calendar link? That way you can book a time that works best for you."
Post-Call Email Subject Line to Use
"Melleka Marketing — Free Med Spa Ad Analysis for [Spa Name]"
Keep it simple. Send within 5 minutes of hanging up while you're fresh in their mind.
Their Availability / Next Step
7
Step 7
Log Call Disposition
🎉
Demo Booked
📅
Callback Scheduled
📧
Sent Info / Follow Up
🚫
Not Interested
📞
Voicemail Left
🔇
No Answer
🔒
Gatekeeper Block
📄
Under Contract
Final Call Notes
Call Logged! 🎉
Great work. Keep dialing — every call gets you closer to the next booked demo.